Incentive Award Programs

1-800-634-0836
1-515-226-9348
FAX: 1-515-226-9112

 info@ctm-incentives.com

Rules and Design

We work with each client to ensure that we provide an on target incentive program design with a solid rule structure, customized to meet their unique business challenges.  In the initial phases of program development we spend the time to  properly define the programs focus and goals.  The process begins with three questions:

Establishing Focus

1.    Who is your target audience?

Examples:

• Sales Personnel

• Support Personnel

• Production Employees

• End Users

• Distribution Channel / Dealers

2.    What are your performance objectives?

•  Increase
  Examples:

  • Sales

  • Safety Awareness

  • Education / Training

  • Customer Service

  • Recruitment

   

• Decrease
  Examples:

  • Waste

  • Turnover

  • Accidents

   

• Build
  Examples:

  • Loyalty

  • Relationships

  • Moral

3.    How will you define success?

Usually defined as a combination of tangible and intangible factors:

• Tangible Successes (Effect on Bottom Line)

  Examples of:

  • Increased Sales

  • Employee Retention

  • New Customers

  • Increased Market Share

  • Decrease Loss Time Incidents

  • Profits on Sales / Return on Investment

   

• Intangible Successes

  Examples of:

  • Improved Moral

  • Sense of Belonging

  • Strengthened Relationships